Sales Club of Xining Salzburg: A Surrealistic Symphony in Design

Yi Chen and Muchen Zhang's Award-Winning Design Merges Music and Architecture

Inspired by surrealistic symbolism and European architectural civilization, the Sales Club of Xining Salzburg is a unique interior design project by Yi Chen and Muchen Zhang. This 3000 square meter space is a harmonious blend of art, history, and modern design techniques.

The design of this project is heavily influenced by the works of Giorgio de Chirico, a renowned surrealistic symbolism school painter. The designers have used his metaphorical language to create a multi-dimensional space through the deformation, transplantation, and collage of historical symbols. The central void, standing 14 meters high, is a symbolic silhouette of European architectural civilization, surrounded by a multi-functional area.

What sets this design apart is its unique application of music as a carrier of emotion. The designers have used curvy features and unrestrained reverie as a design language, allowing notes to run through the entire space by lighting, creating an experience of the flow of modern space. This innovative approach to design has resulted in a space that is not only visually stunning but also emotionally resonant.

The project was realized over a period of 14 months. The designers faced the challenge of refining the cultural essence of the space while retaining its historical traces. They also had to apply modern design techniques to current modern buildings to realize people's imaginations and expectations for European classical buildings. Despite these challenges, they were able to create a space that is both functional and aesthetically pleasing.

The design of the Sales Club of Xining Salzburg is a testament to the designers' commitment to cultural continuity and the presentation of different space temperaments. They believe that the design should serve as a reminder for people to pay attention to their environment, traditions, and innermost needs. It is this philosophy that has earned them the prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2017.

Yi Chen and Muchen Zhang's design is a supreme spiritual realm that seeks to remind people of their own environment, traditions, and innermost demands. It is a testament to their belief in the importance of culture and the presentation of different space temperaments. This design is not just a physical space, but a harmonious symphony of art, history, and music.


Project Details and Credits

Project Designers: Yi Chen & Muchen Zhang
Image Credits: Xiangyu Sun
Project Team Members: Yi Chen Muchen Zhang
Project Name: Sales Club Of Xining Salzburg
Project Client: Yi Chen & Muchen Zhang


Sales Club Of Xining Salzburg IMG #2
Sales Club Of Xining Salzburg IMG #3
Sales Club Of Xining Salzburg IMG #4
Sales Club Of Xining Salzburg IMG #5
Sales Club Of Xining Salzburg IMG #5

Read More on Design Radiant